If you’re trying to figure out how to add a link to your TikTok bio, you’re not alone.
It’s one of the most underused features on the app – and also one of the most powerful.
That one clickable link?
It can drive traffic, grow your list, sell your products, and turn viewers into real customers.
But most people either don’t know how to add it, don’t know who’s allowed to add it, or they set it up and totally waste it.
In this guide, I’ll show you how to set up your TikTok bio link step-by-step. And more importantly, how to make it work to grow your business.
Let’s go.
Why You Need a Link in Your TikTok Bio
TikTok is great for attention – but attention doesn’t pay the bills.
That’s where your bio link comes in.
Whether you’re a brand, creator, coach, or ecommerce seller, this one link can turn passive scrollers into active clicks. Into customers, subscribers, and followers on other platforms.
Here’s exactly why that little link is a big deal:
1. Drive Traffic From TikTok to Other Channels
Let’s say one of your TikToks goes viral. You get 500,000 views, 10,000 profile visits… and nothing happens.
That’s what happens without a proper bio link.
With it? You can drive traffic to:
- Your online store
- Your latest blog post or offer
- A waitlist or newsletter signup
- A custom landing page for a campaign
Example: A Shopify seller posts product demo videos powered by Minta, then drives traffic to their latest product drop via a link in their bio. Viewers become buyers.
It’s one of the few places you can direct where the audience goes next.
2. Drive Sales for Your Business
If you’re selling products or services, that link is where the sale happens.
It’s the conversion point. For example, your TikTok bio link can:
- Link to your Shopify store
- Send traffic to a high-converting product page
- Promote a digital product or service
- Drop a special offer for your TikTok audience only
💡Pro Tip: Use Minta to create and automate product videos – then drop a direct link in your bio that sends viewers to that exact product.
TikTok + automation + a strategic link = a passive sales machine.
3. Use It to Grow Beyond TikTok
TikTok is an amazing growth tool. But let’s be real: it’s unpredictable.
One day you’re on the For You page, the next day your reach tanks. That’s why smart creators and brands use TikTok to funnel traffic elsewhere – to platforms they can control.
Your bio link is how you do that.
You can guide people to:
- Your Instagram, where you share more lifestyle content
- A YouTube channel with full tutorials or behind-the-scenes
- A podcast, blog, or even your merch shop
- Your email list, where you own the relationship
Bottom line? Don’t build your empire on rented land. Use that link to diversify, own your audience, and keep growing even if TikTok slows down.
4. Want to Know What’s Working? Track It.
“How do I know if my TikTok link is actually driving traffic?”
Great question – and honestly, most people have no clue.
But the answer is simple: track it.
Even though TikTok doesn’t give you in-depth analytics on your bio link, you’ve still got options:
- Bit.ly – Create short, branded links and track clicks in real-time.
- UTM tags + Google Analytics – Know which video sent traffic, and what users did after they clicked.
- Link-in-bio tools – Most have built-in dashboards to track link performance.
Why does this matter?
Because when you know which videos are sending traffic, you can double down. Create more of what works. Stop guessing.
💡 Pro tip: With Minta, once you spot the type of content that drives clicks, you can automate and scale it across your store.
5. Monetize With Affiliate Links or Sponsored Campaigns
Are you a creator? Are you already working with brands or affiliate programs? Your TikTok profile is a great way to drive clicks that turn into commissions.
Here’s how it plays out:
Example 1: Affiliate Content
You’re sharing your favorite productivity tools. In your caption, you say, “Full breakdown’s in my profile.” That link leads to a page with your top picks – all tracked with affiliate links. Clean, simple, and revenue-generating.
Example 2: Sponsored Collab
You’ve landed a partnership with a skincare brand for a series of unboxing videos. Instead of just tagging them, you link to a branded landing page with a promo code and custom CTA. It looks pro, and sponsors love the trackability.
Use Bit.ly, Rebrandly, or even a link-in-bio tool to track clicks. Then use that data to prove your ROI to brands – or double down on what works.
Who can add a link to their TikTok bio?
Adding a clickable link to your TikTok bio isn’t something everyone can do right away – TikTok keeps a few key features locked behind eligibility rules.
Here’s what you need to know:
You can add a clickable link if:
- You have at least 1,000 followers
- You’ve switched to a TikTok Business account
- You’re in a region where the bio link feature is supported (e.g. U.S., U.K., Canada)
- You’re using the mobile app (the desktop version won’t let you add it)
If you meet those requirements, a “Website” field will appear in your profile settings. That’s where your clickable link goes (more on that in a moment).
You won’t see the link option if:
- You have fewer than 1,000 followers
- You’re on a Personal account
- You haven’t updated your app recently
- You’re in a country where TikTok hasn’t rolled the feature out yet
- You’re using the desktop version to try and add it
Note: TikTok used to allow all Business accounts to add a link, but as of 2022, the 1,000-follower threshold is now required for most accounts.
Are there any exceptions? Yes, but they’re limited.
Business accounts that were already using the link feature before January 22, 2022 can keep it, even if they have less than 1,000 followers.
If your account isn’t eligible yet, don’t worry. You can still:
- Add your link as plain text in your bio (not clickable, but copyable)
- Connect your Instagram or YouTube account, which appear as icons on your profile
How to Add a Link to Your TikTok Bio (Step-by-Step)
Once you meet TikTok’s requirements – adding your link is quick and painless.
Here’s exactly how to do it:
Step 1: Switch to a TikTok Business Account
- Open the TikTok app and go to your Profile.
- Tap the Menu (☰) icon in the top-right corner.
- Choose Settings and Privacy, then tap Manage Account.
- Under “Account Control,” tap Switch to Business Account.
- Select the category that best fits you – like “Retail,” “Education,” or “Personal Blog.”
Done! You’re now a business account.
💡 Pro tip: Business accounts get access to analytics and the ability to add a website – but you will lose access to some sounds. If you use trending audio heavily, consider whether that trade-off is worth it until you’ve grown a sizeable audience.
Step 2: Add Your Website Link
Once you’ve got 1,000 followers and a Business account:
- Go back to your Profile.
- Tap Edit Profile.
- Look for the field called ‘Website’.
- Paste in your link – it could be your store, a landing page, a newsletter signup, or a Linktree-style hub.
- Hit save. Done.
Your link will now appear just below your bio and will be clickable to all visitors.
Step 3: Test Your Link
After adding your link:
- Tap it yourself to make sure it opens correctly
- Use a link shortener (like Bit.ly or Rebrandly) if the URL is long or messy
- Check how it looks on both iOS and Android
Why Can’t I Add a Link to My TikTok Bio?
If you don’t see the option to add a website, it’s usually because of one of the following:
- You’re using a Personal account (only Business accounts can add links)
- You have fewer than 1,000 followers
- You’re editing your profile on desktop instead of the mobile app
- Your TikTok app is outdated
- You’re in a region where the feature isn’t supported
Still stuck? Try updating the app, clearing the cache, or switching devices. Once you meet the requirements, the website field will appear automatically in your profile settings.
5 Tips for maximizing your TikTok link in bio
Once your link is live, don’t just set it and forget it.
The right setup can turn casual profile visits into real action – clicks, subscribers, and customers.
Here’s how to make the most of it:
1. Use a Landing Page That Makes Sense
Instead of linking to your homepage, send people to a landing page that’s built for conversion.
That could be:
- A featured product
- A promo page
- A simple Link-in-Bio hub (like Linktree, Bitly, or Koji)
Make sure the page is mobile-friendly and loads fast – TikTok users won’t wait.
2. Consider using a tool such as ‘LikeShop’
Like Shop is a tool from Dash Social that allows you to bridge the gap between one link and many. In one tap, the link in bio solution takes your audience from your Instagram and TikTok posts to your site.
Viewers can click on the post they interests them and link directly to that product or landing page.
3. Show Value Upfront
Don’t just ask people to click – tell people why they should click – either in your bio or in your content.
For example:
- Bio: “Get 20% off your first order below”
- Video CTA: “Full tutorial linked in bio”
Make the benefit obvious and you’ll get more clicks.
4. Track What’s Working
Use tools like:
- Bit.ly to track clicks
- UTM links + Google Analytics for detailed data
- Link-in-bio tools with built-in analytics
Once you see what drives clicks, you can create more content around it – or even automate it using Minta.
5. Keep It Clean and Clickable
Long, messy URLs = fewer clicks. Use a short, branded link that’s easy to recognize and remember.
Bonus points if it matches your handle or brand name.
Example:
yourbrand.shop/tiktok looks way better than www.yourbrand.com/collections/holiday-sale-2025-landing
Add a Link to Your TikTok Bio Today!
TikTok is one of the most powerful platforms for attention right now – but attention means nothing if you don’t give people a place to go next.
That’s what your bio link is for.
Done right, it can:
- Drive real traffic to your store, content, or offer
- Help you grow beyond the algorithm
- Turn short-form views into long-term value
Whether you’re a creator, an ecommerce brand, or just getting started, it’s a small setup that unlocks big results.
And if you’re looking to turn TikTok into a consistent growth engine, Minta can help you automate your content, track performance, and stay ahead – without burning out.
